13- Cultivate a Better World

I find this video so powerful and I love the message it is trying to send. I am very passionate about natural farming and I struggle to eat only organic food. I find America's food industry to be a terrifying thing and have first hand experience with the hazardous effects of it.
Chipotle does a great job with this video showing how they are different than other chain restaurants out there and what they are doing to make sure they have the best ingredients possible, something a lot of people including myself want to see more of.
The use of a recognizable song and artist, Willie Nelson was a great decision and was very effective drawing at the emotions of its viewers. The cute little farm animals were also very effective, embarrassed to say I teared up a little bit. Just a little bit.